TruePrice

Privacy Policy

Last updated: February 17, 2026

1. Introduction

TruePrice Technologies Private Limited (“Company”, “we”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use the TruePrice platform (“Platform”) at trueprice.pro.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, and password when you register
  • Profile Information: Investment preferences, watchlists, and portfolio data you choose to enter
  • Broker Integration Data: If you choose to connect your broker account, we access your holdings data through authorized APIs (read-only)
  • Communication Data: Feedback, support requests, or any correspondence with us

2.2 Information Collected Automatically

  • Usage Data: Pages visited, features used, search queries, valuation parameters, and interaction patterns
  • Device Information: Browser type, operating system, device type, screen resolution
  • Log Data: IP address, access timestamps, referral URLs, and error logs
  • Cookies & Similar Technologies: Session cookies, preference cookies, and analytics cookies

3. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve the Platform
  • Personalize your experience and deliver relevant content
  • Process your portfolio data for valuation and analytics features
  • Send important service updates, security alerts, and product announcements
  • Respond to your inquiries and provide customer support
  • Analyze usage trends to improve our valuation models and user experience
  • Detect and prevent fraud, abuse, and security incidents
  • Comply with legal obligations

4. Data Sharing & Disclosure

We do not sell your personal data. We may share information in the following limited circumstances:

  • Service Providers: Trusted third parties that help us operate the Platform (hosting, analytics, email delivery), bound by confidentiality agreements
  • Legal Requirements: When required by law, court order, or governmental authority, including compliance with SEBI regulations
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction
  • With Your Consent: When you explicitly authorize sharing with a third party

5. Data Storage & Security

Your data is stored on secure servers within India. We implement industry-standard security measures including:

  • Encryption of data in transit (TLS 1.3) and at rest
  • Regular security audits and vulnerability assessments
  • Access controls and role-based permissions for employees
  • Secure authentication with hashed passwords

While we strive to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. If you delete your account, we will delete or anonymize your personal data within 90 days, except where retention is required by law or for legitimate business purposes (e.g., fraud prevention, legal compliance).

7. Your Rights

Under applicable Indian data protection laws, you have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate data
  • Deletion: Request deletion of your personal data
  • Portability: Receive your data in a structured, machine-readable format
  • Withdraw Consent: Opt out of marketing communications at any time

To exercise these rights, contact us at privacy@trueprice.pro.

8. Cookies

We use the following types of cookies:

  • Essential Cookies: Required for the Platform to function (authentication, session management)
  • Preference Cookies: Remember your settings (theme, watchlist preferences)
  • Analytics Cookies: Help us understand how you use the Platform to improve our services

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect Platform functionality.

9. Third-Party Services

The Platform may integrate with third-party services (e.g., broker APIs, analytics providers). These services have their own privacy policies. We encourage you to review them. We are not responsible for the privacy practices of third parties.

10. Children's Privacy

TruePrice is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a minor, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via email or a prominent notice on the Platform. Your continued use after changes constitutes acceptance of the updated policy.

12. Contact Us

For privacy-related questions or data requests, contact our Data Protection Officer at privacy@trueprice.pro.